Joyn Bio is a Boston-based, bio-tech venture from Leaps by Bayer that focuses on new sustainable agriculture solutions. To begin Joyn Bios development of their brand system, expert interviews and design/brand workshops with an accompanying catalogue were conducted in advance by Circle Culture Consulting and served as a basis for the visual approach. Along with the design of their logo and website including illustrations, I provided art direction for the on-location photo shoot at Joyn Bio’s Boston-based labs and created a still life with their lab equipment for a unique imagery on their company`s website.

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