ANNETTE FISCHER

x leaps by Bayer – Playbook 2. Edition

For Leaps by Bayer we designed and produced the "Ag Playbook – 2nd Edition". A comprehensive work for Ag Tech start-ups, investors, and industry alike, to understand the product development process and cost and effort needed to bring the product to market. Released in a second edition with 130 pages filled with plenty of text, graphs & tables the playbook gives overview of crop-protection.

For the production we decided on a special treated blind and bold embossed cover on thick textured paper: Gmund Mother Earth. Also a perfect fit for this product as the paper uses fast-growing plant fibres and promises an nice tactile experience.

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