For Evela Health a digital health start-up from Berlin we developed a OOH digital video campaign. Evela Health aims to help women feel  fantastic during menopause with their holistic medical support. During stakeholder interviews we detected that around 80% of women don´t know about perimenopause, menopause and postmenopause. Therefore we decided to engage and connect with the target audience by showing symptoms and link to the medical support Evela Health is providing. To catch the viewers attention of this short 10sec video we used a hook along with a clean short message in a spacey layout with bold fonts. It allowed the viewer to get the crucial information in every second of the video. The campaign was displayed at many public spots across the cities of Berlin, Hamburg and Munich with touchpoints of millions of people.

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